Psychologist Pay

Appleton vs Wisconsin Rapids: Clinical and Counseling Psychologist Salary (2026)

Compare clinical and counseling psychologist salaries between Appleton, WI and Wisconsin Rapids, WI. All figures are 2026 estimates projected from BLS 2025 data.

Appleton, WI
$123,732
$59.49/hr
Wisconsin Rapids, WI
$113,446
$54.54/hr

Side-by-Side Comparison

MetricAppleton, WIWisconsin Rapids, WI
Median Salary$123,732$113,446
Hourly Rate$59.49$54.54
Entry Level (P10)$79,167$66,717
25th Percentile$84,474$82,108
75th Percentile$148,625$145,211
Top Earner (P90)$216,055$175,842
Total Employed605
Side-by-side bar chart comparing Appleton ($123,732) and Wisconsin Rapids ($113,446) clinical and counseling psychologist salaries.AppletonWisconsin RapidsMedian Salary$123,732$113,446Entry Level (P10)$79,167$66,717Top Earner (P90)$216,055$175,842US Median $105,689

Verdict

Appleton, WI offers better overall compensation for clinical and counseling psychologists, winning 4 out of 4 metrics compared to Wisconsin Rapids.

The salary gap between Appleton and Wisconsin Rapids is $10,286 (9.07%). Appleton's median is +17.07% compared to the US national median of $105,689.

Salary Range Comparison

The full salary range (10th to 90th percentile) in Appleton spans $136,888,Wisconsin Rapids spans $109,125. Appleton has a wider pay range, meaning more potential for high earners but also more variation.

Appleton
P10 (Entry)$79,167
P25$84,474
Median$123,732
P75$148,625
P90 (Top)$216,055
Wisconsin Rapids
P10 (Entry)$66,717
P25$82,108
Median$113,446
P75$145,211
P90 (Top)$175,842

Cost-of-Living Adjusted Comparison

After cost-of-living adjustment, Appleton ($133,882 effective) pays 10.22% more than Wisconsin Rapids ($121,463 effective).

Appleton
Nominal: $123,732
CoL Index: 92.419
Adjusted: $133,882
Wisconsin Rapids
Nominal: $113,446
CoL Index: 93.4
Adjusted: $121,463

Cost-of-living adjustment: salary × (100 / CoL index). Index of 100 = national average.

Which City Is Right for You?

Choose Appleton if…

  • Higher median salary ($123,732/year)
  • Better top-earner potential ($216,055)
  • Larger job market (60 employed)
  • Better purchasing power (CoL-adjusted: $133,882)
  • You prefer the Wisconsin area and lifestyle

Choose Wisconsin Rapids if…

  • You prefer the Wisconsin area and lifestyle

Historical Salary Growth Comparison

Based on BLS OEWS metropolitan area data, clinical and counseling psychologist salaries in Appleton grew 51.9% from 2021 to 2025, compared to 35.6% growth in Wisconsin Rapids over the same period.

Appleton, WI

+51.9%

$77,500 (2021) → $117,750 (2025)

Wisconsin Rapids, WI

+35.6%

$79,625 (2024) → $107,962 (2025)

View Full Salary Data

Frequently Asked Questions

Which city pays clinical and counseling psychologists more: Appleton or Wisconsin Rapids?

Appleton has a higher median clinical and counseling psychologist salary at $123,732/year, compared to Wisconsin Rapids at $113,446/year — a difference of $10,286 (9.07%).

What is the hourly rate difference between Appleton and Wisconsin Rapids?

Appleton clinical and counseling psychologists earn $59.49/hr while Wisconsin Rapids hygienists earn $54.54/hr (2026 est.).

Should I relocate from Appleton to Wisconsin Rapids as a clinical and counseling psychologist?

Consider more than just salary when comparing Appleton and Wisconsin Rapids. Factor in cost of living (CoL-adjusted: Appleton = $133,882, Wisconsin Rapids = $121,463), job availability (60 vs 5 employed), commute, and career growth potential.

What do entry-level clinical and counseling psychologists earn in Appleton vs Wisconsin Rapids?

Entry-level (10th percentile) clinical and counseling psychologists earn $79,167 in Appleton and $66,717 in Wisconsin Rapids. The Appleton area offers higher starting salaries.
MG

Written by Maria Gonzalez, PhD, LPC

Career Analyst

Maria has 10 years of experience in clinical psychology. She specializes in cognitive behavioral therapy. Maria works at a mental health clinic in Chicago.

Clinically reviewed by James Wu, PsyD, LCSWData verified by Fatima Khan, PhD, LCPC

Methodology & Data Source

All salary figures are 2026 projections based on BLS OEWS May 2025 data. A 5.08% CAGR (derived from 6-year national BLS trends) was applied to estimate current compensation. Cost-of-living adjustments use BEA Regional Price Parity data. Actual salaries vary by employer, certifications, and experience.

Data Sources & Methodology

Source: BLS, OEWS , released .

Compiled and verified by Maria Gonzalez, PhD, LPC, a licensed clinical and counseling psychologist with 10+ years of clinical experience. · View source data at BLS.gov